The Art of Writing Neuro-Backed High Ticket Persuasion Messaging
Learn the strategy to write content activating the subconscious buying behavior of a high-earning client who buys multi-5-figure+ offers.
(No sales calls or live launching necessary.)
This message technique is BASED ON
LUXURY SALES PSYCHOLOGY
EMOTIONAL BUYING PATTERNS
PURCHASING BEHAVIOR
Of high-earning clients willing to pay 20K, 40K, 60K, or 100K+ for high-proximity coaching and consulting.
What if you only needed 1-3 pieces of content to sign a multi-figure client?
I proved my “1-3 pieces of content” strategy when I doubled my income to almost $785,000 in cash sales in under 12 months. I did zero live launches and just used messaging specifically to attract a certain level of client I desired to work with.
According to statistics, your audience needs 7 HOURS of exposure to you to go from a cold HELLO to a hot sale. You will need 11 touchpoints in 4 different mediums.
This takes so long, not because the client doesn’t want to buy but because of the kind of content the industry is teaching.
This is why it’s taking forever: ⬇️
If you write only “mind-shifting content” (for example, “Look at what you are doing wrong,” “Here’s why it doesn’t work,” or “Here is my solution”), you are likely invisible to advanced clients.
Everyone uses the same content strategy, which means your posts look the same as the next post on your clients’ feeds. Advanced and successful clients are smart and skeptical that your offer is better than others, especially when your content is the same as everyone else's in your niche.
Instinctively, your clients have doubts about buying any offer when your content looks similar to everyone on their feed.
→ Here’s how to know if this is happening to you:
If your current offers aren’t selling from one or two social media posts
If you have to do discovery calls explaining your program before a client will buy.
If you are getting inquiries but clients aren’t advanced enough for your offers.
This means your message isn’t activating their “Oh, I have to get this; let me grab my credit card!” purchasing decision in your client’s subconscious buyer-brain.
Clients want to buy, but they still have natural hesitations and concerns, just as any human being would.
That’s why when you use neuro-backed messaging, you reach the subconscious level where buyer decisions take place.
Your content bypasses your clients’ natural skepticism and creates the sale without “convincing” them your offer is the right fit. I talk to 6-figure, multi-6-figure, and 7-figure coaches and consultants who are frustrated because their content is being ignored by the clients they want to attract.
Most successful business owners want to attract and sign more advanced clients, but the industry teaches techniques that make them invisible and ignored by the powerful clients they desire to attract.
Mainstream content:
Tells you that you are doing something “wrong.”
Outlines X things to do or steps to take.
It comes across as “hype-y” with “OMG I’m SO excited!!! Something’s coming….” to tease a program.
It is controversial just to get engagement (too much drama!)
Maybe you have taken a break from writing content because you don’t want to be like everyone else in the marketplace. I don’t blame you.
Hi, I'm LeighAnn
I have taught messaging for sales since long before the online coaching boom, and the things that worked in the past don’t work anymore.
The online space teaches content marketing that requires anywhere from 6 to 12 months of consistent daily posting/emailing for cold leads to be “warmed up” enough to purchase.
Well, not in my world.
The style of content I teach is not only psychologically backed but also based on neuro-marketing principles. These timeless, sales-converting techniques created the highest income year (and a 90% profit margin) in the history of my business, working less than ever before despite an economic and industry shift affecting many high-earners in the online space.
I understand how it feels to be pressured to “create more value” to sell offers. In past years, I’ve done insane things, like teaching 70 free masterclasses inside my Facebook group, working every Saturday morning, and spending hours in Canva designing workbooks. (Yes, it was a LOT).
When the industry exploded, suddenly, EVERYONE became a messaging and content coach. This glut of coaches should have created competition for my programs and price sensitivity, too.
But that isn’t what happened.
Because I use “buyer behavior” messaging that is entirely different from anyone else's in the market, instead of getting more competition, my business increased. (The luxury prestige market also uses these principles.)
I didn’t have an email list of 10,000 people; I only had 2100 on my list! I had my power year because of my proprietary messaging technique: I could convert high-ticket sales in just a few posts.
I had multimillion-dollar business owners in my inbox asking how they could sign up. Now, I teach my clients these methods and their content stands out like Taylor Swift at a Chiefs game (IYKYK).
It was not just me; my clients were also getting incredible results:
Jordan received a money objection; the client “couldn’t afford” their $3000 intensive. After we wrote a post using my messaging methods, the same person bought her $40k package instead.
Lisa sold 2 offers at $75k EACH during a statistically slow selling month of the year.
Gia sold out her highest level offer (multi 5 figures) by speaking to the client she wanted rather than the clients she was attracting at the time. In about 3 weeks, she filled her offers.
Now, I write just one post every 2-3 days and spend Saturday morning with my husband at brunch, sharing pancakes, instead of running dozens of free classes in a Facebook group - and in one year, I made DOUBLE the money I did before I started using these techniques.
When you know how your clients think and react to certain types of content, your messaging becomes HIGHLY potent and sells clients into your programs in a fraction of the time.
That’s why I show you how to write scientifically backed & emotionally charged messaging based on HOW YOUR CLIENT CHOOSES and WANTS TO BUY from you.
Introducing The Art of Writing Neuro-Backed, High Ticket Persuasive Messaging
$622.
Or 2 payments of $311
When you know how your clients think and react to certain types of content, your messaging becomes highly potent and advanced clients pop into your world, convinced that you are the mentor for them.
That’s why I created a method for writing scientifically backed, emotionally charged messaging based on the psychology of how an advanced client decides to buy.
Introducing,
The Art of Writing Neuro-Backed High-Ticket Persuasion Messaging
LESSON ONE
Decode your dream client's buying motivators so they pay in full.
You’ll uncover the buyer values of your specific advanced client and the reasons they invest in premium, high-ticket programs. We will go deeper than demographics, and I will show you how your clients think and buy.
Choose from 6 “decision-making codes” to understand what motivates your perfect-fit clients to invest multiple 5 figures or more and customize your content to speak directly to their buyer code. I’ll show you what your advanced power client is considering buying in the near future for $30k-$250k. Once you understand what they are buying and why, you can make a plan for your content to hit the same buying triggers and help them understand they need to buy from YOU instead.
With these insights, you’ll have the ultimate psychological wording for each post type, hitting the emotional, logical, and aspirational sweet spots your client needs to hear to be ready to buy.
This module includes feedback on helping you choose your client’s unique decision-making codes from the 5 options available so you understand what elements you need in your copy.
Write Specific Posts attracting powerful clients by doing the opposite of what the market says.
Learn how to write content celebrating clients' achievements and aspirations with empowering messaging that speaks to their strengths instead of problems or struggles.
I will demonstrate 3 messaging techniques using Neuro-based methods, I will teach you to tap into your clients' subconscious minds and reveal their future selves so they can see the ROI of your program and gladly invest in that future.
I will show you how I start every post and how to customize and integrate the strategies. We break down the exact psychology behind every line so you can use the technique and get more sales by revealing who your customers will become when they buy from you and work with you.
You will have a chance to submit your ideas to me for support and feedback.
LESSON THREE
Write content that shows clients you are the answer, the mentor, and the guide so they will buy anything you release.
Clients don’t just buy programs; they also buy you. You will learn the mindset and strategy behind how to discover and OWN your “differentiating expertise factor” and confidently plant your flag as the world-class expert in your niche.
There is an art to fostering a sense of “she gets me” level of bonding in your content to position yourself as the only expert they want to work with. I will show you the type of post most effective at creating this bond and reveal the 4 keys that make it work. We will also look at real-life examples of what to avoid with this type of post.
You will also create a 3 part statement to help you position and structure posts to communicate the value of your expertise. I can give you feedback on posts and statements you submit within the program.
Each step has assigned actions and feedback included.
LESSON FOUR
HOW to create STORYTELLING using all 5 Senses to Immerse Your Audience into your Content and bypass any buying hesitation.
Learn aspirational storytelling content using all 5 senses to create sales psychologically. I will teach my method to “vividly paint the picture” so your audience feels immersed in the action and feels the emotional connection they need to buy from you.
You will create word banks that describe the senses and tell stories featuring your audience so they can see themselves in the action. I will provide feedback on your stories and refine them before they go public.
This level of messaging bypasses the algorithms and makes your audience crave higher levels of access to you at higher price points. Your Content connects to your client’s subconscious, emotional brain. When your clients’ senses are engaged, they suddenly see you as their only mentor.
LESSON FIVE
Skip the sales call: how to write an offer post that converts a client automatically.
You’ll learn to write a compelling offer post that justifies the investment in your program. I will give you the outline and elements of this post and teach my method as an example so you can customize it for your offer.
You’ll communicate how the offer WORKS, the mechanics, or step by step of what they will do to get to their goals. I will show you examples of my offer posts that sold $30,000 offers, along with screenshots and breakdowns of client examples with implementation recommendations on how to create this type of post.
A powerful offer post shows your client how your offer works, reassuring your client’s logical brain that your program works, is doable, and has a transparent process that makes sense.
You’ll get personalized feedback on using your content to speak to your clients’ logical buyer brain.
LESSON SIX
Shift Your Content from “surface-level” ideas to sophisticated insights and activate high-ticket buying decisions.
In my "5-WHY DEEP DIVE" method, you’ll learn how to speak with deeper insights relevant to advanced clients. I will show you how to use this tool to uncover each layer and investigate why advanced clients are willing to pay $60k+ for support. You will then have the tools to write content showing how your insights are different, deeper, and more relevant to your perfect-fit client and their desires and dreams.
We will break down different types of “surface” messaging posts (*real-world examples*) that make you invisible to advanced clients; then, I will go line by line on posts that sold multiple 5 and 6-figure offers and the exact topics used. And how to uncover the topics your specific clients want insight on so you become the authority they want to follow and buy from.
Build a library of 30 advanced high-impact topics tailored to your audience’s unique level, aspirations, and dreams. You can dip into this bank of topics anytime you need persuasive messaging ideas speaking to your perfect-fit clients’ desires.
For support, you can get a second set of my expert eyes to help you refine these topics.
Enrollment Gift #1
A private 1:1 Messaging and Copywriting session is designed to give you clarity and quickly implement content you can post as soon as the next day. In this call, we’ll focus on refining a few key pieces of your messaging and positioning to make your offers more compelling and effective.
You’ll have actionable insights on improving your copy and specific adjustments to help attract the right clients. I’ll share a few simple shifts that can make your messaging more engaging and desirable to the audience you want to reach.
If your content is not driving the results you want, this session will help you identify what needs to be improved and get you on track to creating copy that connects and converts.
Enrollment Gift #2
A private 1:1 Content Review Day in Voxer where I’ll provide personalized feedback on 2 of your emails and 3 long-form social media posts written so you can get hands-on support to ensure your content incorporates the methods taught inside the program for maximum sales potential.
This is your chance to apply what you’ve learned from the modules, with my direct support, to attract high-earners.
You’ll thrive in this program if:
· You’re a coach, consultant, or service provider who wants to convert more advanced levels of clients.
· You love high-level experiences and often pay top dollar for the things you care about, so you’re ready to attract more clients like you.
· You want to refine the level of client you attract.
· You’re ready to differentiate yourself in your industry with psychologically-backed, neuro-marketing messaging no one else in the industry is doing (or can compete with).
Who this is not for:
Someone who does not know their ideal client.
Someone who expects instant results. This hybrid 1-1 program has support but also a learning curve. Especially if you are currently writing content in traditional ways the online space teaches. This messaging strategy requires a new way of thinking that takes practice and experimentation to master. HOWEVER, it is designed so you get implementation help on each step.
FAQ
When does the program start?
The program starts immediately with the first lesson, which is available now. The lessons are pre-recorded and self-paced, so you can dive in at your own speed, whether you want to binge them all in one week or work through them gradually.
Your time will start on the Monday after you join the program. You’ll receive 12 weeks of support, and all bonus sessions are scheduled during onboarding.
How is the program delivered?
The modules are housed in SamCart; you will get instructions on submitting content for feedback each week.
Am I a good fit?
You are a good fit if you are an entrepreneur with a body of content work from the last couple of years. This approach works best for founders with deep expertise in their field, and lots of client results to point to.
What if I need more than copy support?
If you need sales help, the 7-Figure Accelerator is designed to help you earn an additional $10k per month until you reach your desired income level. My clients in the Accelerator are all successful, but they want more recurring revenue and easier sales without sales calls or a sales team. The program focuses solely on messaging and does not cover sales processes like outreach, DMs, launches, and sales calls.
I have taken message programs before, but they didn’t move the needle in my business; why is this different?
Most message programs rely on outdated marketing that only works if you are one of the first in your niche to market your offers. The type of messaging you will learn in this program is actually based on the subconscious buyer brain, where EVERY purchasing decision takes place in your client’s brain. This is different because it works based on the subconscious buying values of advanced clients.
Do you have templates? How does this work?
I don’t believe in templates because your client has specific buying motivators that may be different from my client’s buying motivators. A template won’t work because your clients are SMART. They can see right through templates. You will learn the how and why behind each post, get the tools to write it, get line-by-line examples, and then literally create the content.
How much time will this take?
The lessons are around 45 minutes but you can put them on 2X speed if you wish. I would recommend spending about 2-3 hours a week on implementing the assignments. You have to write content anyway, you will be ahead of the game by writing potent content your perfect fit client is going to actually buy from, instead of what the market is doing.
Do you have a payment plan?
Yes, you can pay $311 a month for two months. Alternatively, I offer Klarna and Afterpay.
