I'm LeighAnn Heil & I'm on a mission to show you how to become the only option for your client. 

Modern marketing isn’t working. And when it does work, often the client experience is shoddy or programs are rich on promises and poor on delivering. 

No wonder clients are skittish and taking longer to think it over. 

Clients are much much more sophisticated now. They want to trust, but the trust has been broken so many times, they are burned out. 

But it doesn’t have to be that way—everything about your offer, brand, and business can create lifelong loyal clients. 

It all started at a gig in Lakeway Texas 

AKA HERE'S MY BACKSTORY

After years of owning and promoting my own entertainment company and band online, I found myself deep in a “dreamy,” music career. But I was unhappy. 

My career in the entertaiment industry began right after grad school, where I produced variety Vegas style shows in stadiums. I also had to promote the show, sell tickets and sponsorships, and manage the VIP attendees. At 25 years old, I was juggling a job built for someone with years of experience with a cast of 800 people, a full jazz band and vendors out the wazoo. During that time, I won awards, got published in some journals, increased the profits of the shows by 25%, and established new cutting-edge ticketing systems.

I was burning out after 5 years in the theatre market, so I quit and started a band. We performed for years, produced 3 albums, a music video, had international radio play and even got grants to write songs. I was the sole promoter and booking agency. We were in Billboard top 100, had a hit single and everything was looking up. 

Then life threw me a curve ball. Both my parents and my grandfather passed away within months of each other. Although I was deep in grief, I realized something: my mom left a lasting LEGACY. She had a huge circle of friends, researching family trees and writing down the history of the past. People were so grateful for her. (She was also a great mom!) 

One night I was driving home from Lakeway back to Austin. I remember thinking to myself it’s really hot. I’m super sleepy, sweaty, and it’s 1:30 in the morning. I was still an hour away from my house and still needed a shower—it would be 3 am before I could get in bed. I was so tired. I rolled the window down and hot air blasted my face.

Suddenly I thought, “This can’t be all there is.” 

I’d accomplished the dream: albums, promoters, publishers and songwriting. I recorded with engineers that produced Oasis, Lyle Lovett, Carol King, and Willie Nelson. I started to feel guilty about achieving a childhood dream and being ungrateful about it.

I had to make a decision. Was I ok with what I would leave after I went on to my next life? I basically had a bunch of albums? 

That wasn’t enough for me. So I started looking around for my lasting contribution to the world.

I had a knack for messaging and I was always giving business advice. My clients that used my message advice started having clients come into their programs pre-sold on their offers. I leaned into sales consulting, marketing and messaging and started taking my own clients, and their businesses literally exploded. 

For example, Katiana went from 5k months to 60k months. Brandi went from $179 dollar programs to $35,000 programs. Star stopped selling memberships at $157 a month to $20,000 a month and more. I put together strategies to sell out events, masterminds, retreats and programs. To my utter surprise-the strategies worked.

I sold out my own international events, wrote a best-selling book, and got booked to create marketing for other clients and they sold out their events, too! My systems work because they are based on how we buy, targeting the buyer behavior in a way that triggers the sale, and positioning the brand as the one and only. 

Client experience and client satisfaction is also important to me, as my client return and re-sign rate is over 70%. 

I love luxury and talking about how luxury brands market and sell their ‘dream.” I also literally wrote a book on Luxury called the LUXURY Frequency; a best-seller on Amazon in both the USA and the UK.

When I’m not chatting with clients on Zoom or learning new strategies around buyer behavior (weird hobby, but I love it) or strategizing with business friends, you’ll find me wearing diamonds, traveling with my husband, (Robert) on fun getaways to Disney and Hilton Head, shopping at DIOR, and playing guitar/ piano to old 1970s and 80s music.

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