Leave Your 9-5, Part Three
Create Your Content For Your New Business
3 Surefire Ways to Create In-Demand Products and Services
If there’s one thing that holds promising entrepreneurs back from launching their business, it’s this: a lack of confidence in their products.
Sure, you think that new course or workshop is a great idea, but how do you know it will sell?
Imagine spending weeks or even months of time—plus the cost of document design, video editing and all the other pieces that go along with it—only to discover it’s not what your audience wants or needs. How frustrating would that be?
You don’t have to leave it to chance, though. There are plenty of ways to test your idea before spending the time and energy on a full launch.
This is the simplest way to get a feel for what your market needs and wants. Simply ask them. Create a survey with Typeform or Google form and send it out to your mailing list. I've also had luck in posting in groups with Facebook. First post a poll with short answers, then tag the respondents for more information. For best results, keep it short, but do ask:
What they’re struggling with
Their preferred learning method (video, text, audio, etc.)
What they feel the training is worth (what would they pay)
These three pieces will tell you everything you need to know to create a program that’s practically guaranteed to sell.
Interviews take time, but you'll glean incredibly valuable information simply by speaking with your ideal client for 30 minutes or less. Use their language when crafting the sales page and ask them the questions on your survey, except have them elaborate why they want what they want.
Listen to Their Complaints
If you have a community (or are part of one) of ideal clients, pay attention to what they’re asking about the most. These are the things they need help with. For example, if you’re a business coach and your Facebook group is filled with questions about running Facebook ads, then clearly there is a need for some training in that area.
Study Amazon Book Reviews
Look up books in your genre, then read the reviews. Which problems did the books solve? Which ones DIDN'T they solve The unsolved problems are your ticket to your next course!
Study Your Market
Hopefully you have a list of others selling what you're selling and you’re reading their blogs and emails, and lurking in their Facebook groups. This is a great way to gain insight into what they’re doing—not to copy them, but to discover what’s hot right now.
Consider buying their paid products as well. Again, you should never copy them, but you can either:
Promote them as an affiliate
Create a better, more comprehensive version
Create a lite, lower-cost version
Creating products in a vacuum is a great way to waste a lot of time and money on programs that won’t sell. Instead, pay attention to what your market is asking for, find out what they’re willing to pay, and delve into your competition’s offers. The information you gain from these activities will give you incredible insight into your market and what they want and need, and make it easy to create your own hot-selling program.