How To Get 3 New Clients This Month
Ready to pull your hair out over getting clients?
Every blasted Facebook group I’m in has at least 4-5 people complaining they’re doing “everything,” to get clients, but nothing is working. With their virtual-online resting B face, they proudly say, “marketing doesn’t work anymore, the niches are too saturated.”
These are the same folks who make excuses all the time. Their business isn't working. Also, it’ll be stalled this time next year because they don’t try anything.
If you make promises to your audience...gasp-*shocker, you have to deliver on your promises!
Somewhere, deep down these intrepid entrepreneurs become afraid of delivering their services. What if it doesn’t work? What if they have to rewrite their programs or what if no one signs up? What if they aren’t good enough, and someone finds out?
Let me tell you a story. It’s about a girl and a guitar. I just turned 24 and had a horrible break up. I was depressed and working a contract job for a month. I was not too fond of the work and finally went on antidepressants to make it through my day.
I needed something creative to work on. I’d always wanted to play guitar.
My mom had an old steel string guitar she bought in somewhere in Guatemala in 1965. I had it restrung, and purchased a simple guitar chord chart, plus an easy guitar book of “Eagles” greatest hits.
That period was before YouTube. So no one was there to teach me.
Back in the early 90s, there was no Taylor Swift, and very few girls played rock instruments. I wanted to be different, and I wanted to be marketable as a guitarist and a singer. I wanted to write music. I played piano but wanted desperately to play guitar.
It was sloowww going. My fingers hurt; they bled. Calluses formed. It hurt my hands to press the chords. The chords were horribly out of tune, but I didn’t quit.
I purchased a harder book. Then a harder book. Then I bought the music to ‘Blackbird’ by the Beatles. I persisted practicing. I played the transitions over and over. I found little cheats to get around my lack of formal technique. I got better at strumming and picking.
One day I could play it. I wrote a few songs and went to open mics. I got better and better. Finally, I formed a band and never looked back.
You started your business because you wanted something beyond yourself. You enjoyed blessing other people with your gifts, help them achieve their dreams.
You have an advantage I lacked in my guitar girl days, you have resources at your fingertips! A click away!
However, don’t get discouraged; you’re going to slip and fail. You’ll get frustrated with yourself and your growth. You won’t play blackbird perfectly right out of the blocks, but you’ll get pieces that work well.
Don’t give up if your marketing isn’t immediately successful! Work the plan with confidence level Kanye and feelings level Drake.
Before you do anything, hire a coach. I know it seems counterintuitive, but a coach takes you to the next level faster than slogging it out on your own.
A supportive and shrewd coach helps you with unique strategies for your particular coaching business. They are accountability partners, and you’ll accomplish exponentially more with an accountability piece.
Invest strategically in coaching—and like lightning, you’ll be writing client-attraction-strategies of your own!
*Some of the following techniques won’t resonate with you. Your values won’t align with everything. Also, you don’t have to use it all! Don’t use the methods you don’t like! The beauty of online business is you can run it as you damn well, please!
Take the stuff that works for you, leave the rest and never feel guilty.
Just as every client is different and every coach is different, so too are the various lead attraction methods that coaches can choose to use. Some will work for certain coaches; some will not.
Techniques to attract clients easily.
You may think this is one of the most overused and trite phrases, but if you are a wise coach, you will also realize it can be one of the most powerful. You won’t connect with the right people until you are coming from a place of total transparency and honesty. Listen, share and evaluate—yourself as well as others.
Become even more self-aware. Get coaching individually in areas you, yourself, feel “stuck” in.
When you are yourself, you will attract the right people—and that will make it much easier to not only gain clients but build a strong relationship with them.
Create New Packages
The premise behind this is simple: Offer a recent coaching deal that has appealing benefits, tell your ideal audience about it—and sign up new clients.
The reality is not quite that easy. It involves coming up with the right offer.
The better you know your clients, the more you’ll accurately be able to guesstimate what your unique new package offer might be—but don’t leave it up to guesswork only: ASK your audience base. Create a simple survey and send an email, as well as publicizing it in other Pages and Groups you own on social media.
When you have the answers to your questions, create a package that offers new benefits in tune with their solutions. To provide a simple but irresistible incentive to get your ideal clients to check it out.
Use Press Releases
Have you been creating press releases? If not, why? They haven’t gone out of fashion—particularly if you are guesting or want to guest on online or offline radio shows, or you are planning to run a local event. (If there’s an angle that benefits the community, your local newspaper will be interested.)
Just be sure to read and follow the guidelines of each organization you send them to (or—better yet—have your assistant to do that while you get back to coaching!)
Learn to Listen
As a coach, this is not news to you. Listening is part of your stock-in-trade. However, immerse yourself in conversations everywhere and with everyone: Not just in your office.
Focus on listening, acknowledging and sharing.
Listen more than you talk. 80% listening, 20% talking!
When you do talk, learn to say what is needed. Hone the fine art of asking the right questions. After all, it’s about gently prompting clients to think up the solutions themselves, (except for when you show them a safe path over a particularly rocky or dangerous set of rapids).
Make It Obvious You’re Available for Interviews
It’s not enough to be available for interviews: assertively let people know you are.
Put it on your website. Have a separate section with archives of your interviews. Use calls to action at the end of emails and in sidebars.
Automate and Outsource
Don’t get carried away with strategies. Instead, automate and outsource anything that drains your energy. Leave yourself alert and free for opportunities with a real, live connection.
Don’t waste energy online. Free yourself from the more mundane parts of building your business by using resources, automation, and systems.
(Don’t feel guilty about outsourcing: Remember—what is mundane or draining to you sets others who specialize in those areas on fire.)
Free Events for Clients Only
The beauty of this lies in the fact that you can keep them simple without a massive expenditure of time. Invite clients only—make them feel special. Include past clients too.
Pick your moment. Look for opportunities—for example, when clients are all asking the same question, struggling with the same thing or are baffled by some industry change.
Host a Weekly Q & A
You can make this an exclusive reward for past and current clients only, or you can make it a regular, recurring feature of a paid membership group you are running.
Alternatively, you can open it up to your fans and followers
Not only will a weekly Q & A help them, it will: Make interacting with you become a habit it also: gives you great ideas for approaches, products, your next package, webinar or more. You’ll become the go-to person for answers in your niche.
Know Your Own Goals
Don’t give in to the temptation to say “yes.” Stop taking clients who aren't a good fit.
Tell them exactly what you do. Be selective and tell prospects if they don't meet your requirements! "What I specialize in is helping people [whatever you do best].” Don’t be afraid to add: “But if that doesn’t meet your needs, I can [make a couple of suggestions on where to look for help/recommend a couple of coaches] who are great at [whatever they are looking for].”
Offer to Help Someone Who Can’t Pay
Not only is giving back to the Universe good for your soul (and your balance), you can gain a valuable ally, testimonial, and advocate.
However, pick your candidate wisely: Avoid those who habitually tell sad sob stories or ask for “deals.” Look quietly for those whom you know you can help—and who you are sure will take action.