Find YOUR Ideal Client
Attracting Your Dream Client
Everyone can benefit from having a coach.
But not everyone will benefit from having YOU as a coach. Nor should you think they will. The fact is, your knowledge, skills, coaching style and experience make you the perfect coach for only a very specific person – sometimes known as your dream (or ideal) client.
Positioning yourself and your coaching program as the perfect solution to his or her problems is what will help you demand a much higher rate than the coach who tries to serve a wider audience. Your clients will value your advice much more – and be more likely to act on it successfully – when they know they are part of a carefully chosen subset of a larger market.
So how do you attract that ideal client? The obvious first step is to find out who he or she is. Ask yourself:
• What is her family situation, is she married?
Does she have children? Does she live in a house or apartment? In the city or in a rural area?
• What is her socio-economic status.
Is she wealthy or working class? From a privileged or more humble background? Does she have a job? Own her own business?
• How old is she?
Is she just out of college? An empty nester? Retiree?
• What are her exact problems. What are YOU uniquely positioned to help her solve?
For example, if you’re a branding expert with a background in jewelry design. You’re the solution for a jewelry maker trying to differentiate herself from the crowd. Your answering her pain point; “How can I stand out in a crowded market and sell more jewelry?”
Once you know the answers to these questions you will know exactly how to reach your ideal client.
• Where she hangs out – forums, Facebook and LinkedIn groups, local meetups, and more are all gathering places for like-minded individuals. Chances are if your dream client is spending time in one particular group, there’s others there in need of your particular expertise.
• Where she’s going – Your dream client has goals, and if you can discover them and create a plan to get her there, she’ll be willing to pay your prices!
If you’re just starting out, it can seem daunting to identify your dream client, her needs, and where she spends her time. As you work with more and more people though, you’ll be better able to refine your message – including your email marketing, sales copy, social media outreach, and more – and you will naturally begin to attract exactly who you want to work with.