Mistakes You’re Making With Outsourcing

Mistakes you're making with outsourcing

I used to direct gigantic, Vegas-styled, variety stage-shows. Each show had a million moving parts with a contracted vendor only for printing programs and a vendor for lights.

I hired a team to help me.

I had a small budget and a tribe of dedicated volunteers. I hired a tech director, a box office manager, and an assistant. I also hired two people for operations and cast management.

I could have done all those jobs myself. I had experience in box office management and in technical theatre. I’d run sound, built costumes and sets. I’d even been a stage manager for a professional theatre. I could have gone around and told each department how to run things…and run myself straight into a mental health facility with a nervous breakdown.

Instead, I allowed my Technical Director to hire his own tech team. I let my Box-Office manager manage the box, make her own rules for ticketing, and run the box the way she wanted. I sent my own assistant over to her in the afternoons for an extra boost. But, I instructed my assistant to carefully follow the policies set up by the Box manager. I made it easy for my box office lady to do her job.

The main two operations managers ended up hiring stage managers. They handled everything from ushers to lighting to sound. I only hired the best. People competed for those two coveted positions; they knew a good leader was hard to find and they wanted the operations experience.

I was still the director. I came up with the vision and the plan; selected the acts and cast. I ran all the rehearsals and even occasionally filled in for deadbeat- choreographers and no-show accompanists.

But I couldn’t be the director AND sell tickets. I couldn’t run rehearsals AND build sets. I didn’t have time to put systems in place. I had to trust my people and use an onboarding system for any other employees.

I could have had a nervous breakdown, instead, I had successful shows. My employees helped create my vision. They weren’t just employees, they were creators. So everyone returned, year-after-year. They felt needed and empowered.

I would never have had triumphant shows if I hadn’t let y team do their jobs. If I hadn’t let go I would still be trying to get the dang thing onto the stage!

Let’s talk about you now...maybe you have a team but you don’t have time for clients or for yourself.

You haven’t truly outsourced. You just hired underlings and you’re their manager.

This is going to be hard to read; but, *deep breath;

You won’t get to the next level if you hire then micro-manage your team.

Why micromanaging doesn’t work.

You hired your team members to take the load off and free up your time with clients. Are you still behind the curtain pulling the strings or are you truly empowering them to do their job?

Because you’ll never level-up until you let some things go.

Leading VS Managing

I took a leadership course this summer and learned the difference between a leader and a manager.

A leader is a big-picture visionary. They look down the road at the five-year goals. They can envision their dream lives. Others handle their lists and operations.

Managers make sure workers finish their tasks. They are mid-level people and paid accordingly.

Which are you? A visionary or a manager? A leader or a mid-level person?

(If you said mid-level, let’s chat! You need some coaching to move you to Visionary!)

How your right-brain and left-brain guide your vision.

Your left brain is your logical side. It processes short-term memories in black-and-white. It recycles the unnecessary info and sends the good stuff to long-term storage in the right brain.

We learn to read by sounding out letters on a page. But letters don’t carry meaning. Even words don’t have meaning unless your brain attaches the word to an image. Eventually, the letters have meaning and the word becomes a picture in our mind. So C.A.T. becomes soft kitty, purr purr purr.

Our left brain relates to lists and details and to-dos.

The right brain stores memories in color. Which is why you can remember all the lyrics to Livin on a Prayer, but you can’t remember where you put your car keys.

A Visionary spends more time in their right brain. It’s why there is a Chief of staff in the White House, and why Harvey Specter needs a ‘Donna,’ on Suits. A visionary needs time to dream and create a vision. They are the ones who get their tribe excited and fully bought into their vision!

Managers do what they are told. They are left-brained, to-do listed folks with one mission, make sure the employees are doing their work.

Managers don’t have time to dream. They are backlogged with busywork.

How do you picture your dream life? Do you see yourself living a VIP life, free and wealthy, making a difference in your client’s lives? Is that picture in color? It might be time to start dwelling on living color instead of lists in black and white.

How Your Vision Converges and Diverges

My son has Aspergers Syndrome but also struggles with disabilities in reading. An eye and brain specialist told us he had problems with his eyes converging and diverging.

He would look at the chalkboard to take notes but couldn’t find his place when he looked back to his own notes on the page in front of him.

Our eyes automatically converge and diverge.

We look at a book or something close up, our eyes converge to focus on near things.

When we look out our eyes diverge. They refocus to the distance and peripheral vision. You can see far into the distance and have a full 180 degrees of visual acuity.

If you are a business owner looking at lists, to-dos, and stuff right in front of you, your eyes perpetually converge. You’re never going to look up and out.

It’s time to diverge and look up.

The vision for your future is in the distance and all around, but you’ll never see your dream if you’re maintaining systems and swimming in details.


It’s time to start truly thinking like a 7 figure business owner.

7-figure business owners step up into their dream lives and business. They set their visions for their future and they leave the rest behind.

LeighAnn Heil